News & Events
Podcast: The Science of Business Culture – part 1
Nov 12, 2014
How do you create a Constructive culture — one that is proven to drive engagement, quality, profitability, and sustainability?
In this lively podcast, hosts Zac and Steve Gandara of Excellent Cultures interview award-winning professor Dr. Robert A. Cooke, who was one of the first to quantify the concept of organizational culture after his breakthrough revelation that the cultural norms that emerge in organizations often reward and encourage counterproductive behaviors and detract from effectiveness.
For more than 30 years, Dr. Cooke has dedicated a large part of his research agenda to gathering data on thousands of organizations via his respected Organizational Culture Inventory® to determine how culture works, as well as what you can do to create a Constructive culture and an effective talent management system.
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